Joy is mainly concerned about the rapid growth of technology in our society. Specifically, he points out that the 20th century was based around technology involving nuclear weapons of mass destruction. Now in the 21st century, technology is centered on genetics, nanotechnology, and robotics. The difference between these two technologies is that while weapons of mass destruction require large facilities, rare raw materials, and can only be performed once, the technology of the 21st century is mainly centered around knowledge. Once people acquire this knowledge, such technologies can be used (or abused) however one feels. Joy believes that we are moving forward without caution in the field of technology. He fears that people may become power hungry, abuse this self-replicating technology, and our society will spin out of control in multiple ways.
In order to get his point and fear across, Joy uses various examples, anecdotes, and meanings that all contribute to the rhetorical appeals. One of his first stories involves his initial meeting with Ray Kurzweil, an inventor who Joy greatly admired. This meeting was the impetus for his fear of technology and its rapid advancements. In short, Ray spoke of his confidence in technology and how sooner than later, we were going to fuse into and/or work with sentient robots. In addition to this, Joy also alludes to several science fiction movies and technological books like, Robot: Mere Machine to Transcendent Mind. He continuously drops scientific names and authors that help to establish his logos. In addition, he addresses, in detail, the specific technologies, like nanotechnology, as well as the pros and cons. However, I feel his most effective approach was discussing his story of how he personally is affected by this growth of technology. Joy goes into great detail about his interest in computer programming, technology, and the success of his business. This allows him to establish ethos, showing he is very credible when it comes to discussing subjects like this. In addition, Joy shows concern that sine he worked in this field, he fears he helped to contribute to this potentially devastating growth of technology.
11 years later, I believe this problem is becoming increasingly more relevant. We are living in a society where a computer can basically fit into a cell phone or paper-thin tablet (at a reasonable price). While these are simple technological advancements, they have occurred in an extremely short period of time. This is especially true if you consider when computers themselves first became invented. In addition, technology in science is becoming more advanced, including things like using stem cells for genetic manipulation. While reading this article I kept imagining the story of Frankenstein, where a scientific experiment goes terribly wrong. With the quick advancements being made in technology, I strongly believe that this problem will consistently remain and grow.